Consequently, the ability to harness the power of social meta tags is a vital skill for today’s marketers.Īlso, using OGP tags can help you track how your content is performing on social media, enabling you to adapt your sharing strategy.
#SOCIAL MEDIA META TAGS WORDPRESS DRIVERS#
This can help increase engagement and help potential customers learn more about your brand or product.Īdditionally, marketers should care about OGP tags because social media sites are the primary drivers of most web traffic. OGP tags are vital for marketers because they help ensure that when a user shares a link to your content on social media, the correct information is automatically populated. For instance, Twitter and Linkedin recognize Open Graph tags Twitter has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, it uses OGP tags instead. Other social media sites are also taking advantage of social meta tags.
To make this possible, information is sent via Open Graph tags in the part of the website’s code. Put simply, it helps optimize Facebook posts by providing more control over how information travels from a third-party website to Facebook when a page is shared (or liked, etc.). Not heard of the open graph protocol behind OGPs? Then let me explain what are they, why do they matter, and - most importantly - how do you use them? What Is Open Graph and Why Was It Created?įacebook introduced Open Graph in 2010 to promote integration between Facebook and other websites by allowing posts to become rich objects with the same functionality as other Facebook objects. However, if you want to optimize that outreach potential, there’s a super-easy way to do it: open graph tags (OGPs). With a ready audience of millions, sites like Facebook and Twitter are some of the best ways of getting the word out. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers.
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